Persuasion PDF
By:Daniel J. O'Keefe
Published on 2002-01-24 by SAGE
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
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Book ID of Persuasion's Books is e3V6Zen0UGwC, Book which was written byDaniel J. O'Keefehave ETAG "/Si91CZt76c"
Book which was published by SAGE since 2002-01-24 have ISBNs, ISBN 13 Code is 9780761925392 and ISBN 10 Code is 0761925392
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Book which have "365 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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